There is a decline, but not a drastic decline.

jahidur444

It often occurs during the premiere of the winter to spring collection or after the beginning of the school year. Low e-commerce sales occur in the so-called dead season. This usually appears right after the holiday season in January, after Black Friday and Cyber ​​Monday, and also during the holidays. However, the dead season largely depends on the industry - e.g. stores selling water inflatables or swimsuits during the holidays will not experience a drop in sales at all, but quite the opposite. Seasonality and the industry As we mentioned earlier, seasonality in e-commerce is closely related to a given industry. However, let's take a closer look at this phenomenon and try to identify the dead season for some industries.


What does it look like for an online fashion storeUsually the so-called Their sales peak occurs during the periods of introducing new winterautumn or springsummer collections. The e-clothing industry records a low season in all months starting Middle East Mobile Number List with the letter L, especially at the beginning of summer and from February to the beginning of spring. The dead season for the tourism and hotel industry follows the summer and winter holidays. After the holidays, sales decline in the food industry, and in e-stores operating in the technology industry after the premieres of new products. Gardening e-shops experience a dead season in winter and autumn, while an increase in interest in their products appears in spring and early summer - however, the season in e-commerce stores selling ski and snowboard equipment is quite the opposite. For stores specializing in dietary supplements,





the low season falls around spring, when most people forget about New Year's resolutions. The low season in the interior design and decoration industry also looks interesting - the marketing calendar indicates that it is much shorter than in other industries. A drop in sales usually occurs in the summer and right after the holidays. What does seasonality in e-commerce depend onSeasonality in e-commerce is a complex issue.