How to add video to the site?

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Until recently, Flash technology was used to add video to a website. The file was played using a built-in player, but you could also create your own. However, using Flash was associated with a lot of HTML code, and all videos had to be converted into a special format.

Everything changed with the advent and development of the new HTML5 standard, which allows you to upload media files without using additional plugins and modules. Now you can place a video on the page of any site using the <video> element, and using CSS styles, you can also change the appearance of the player to match the design of your web resource. In this article, we will talk about why you need to place videos on the portal and consider different ways to upload video content.

Why use video on your website?
In the endless stream of information noise, it is quite difficult to attract and on page seo service hold the user's attention. However, video content copes with this task perfectly, because up to 85% of all people are visual, who most easily absorb information in this format. Videos allow you to:

Keep visitors on the site and convey information in the simplest and most understandable format.
Increase the number of clients, because modern consumers prefer this format of content. Videos can demonstrate your product or tell about the service in all details.
Increase the loyalty and trust of the audience, because with the help of videos you can convey the entire emotional spectrum much more vividly than through text and photos.
Increase the site's position in search results. Watching videos increases the time the user spends on the page, which means it improves the indicators important for search robots.
Increase your reach if your video goes viral. If you have thought out a video script, filmed and edited it yourself, and later posted it on the site, it has every chance of being liked by users and spreading throughout the network. According to statistics, clips are shared 8 times more often than useful articles.
Experts recommend using different content formats, because each person is unique. Perhaps someone who won't waste time reading the text will happily watch the video, and you'll get another client.

How to add video to website from YouTube?
YouTube remains the most popular video hosting site in the world. There are millions of videos on its vast expanses, and by creating your own channel, you can make this platform an additional source of traffic for the site. To upload a video to the site, you need to:

Open the video on YouTube, and if you plan to upload your content via hosting, then log in to the site and save the video.
Click the "Share" button below the player.
Click the "Embed" button in the menu that opens.
A window with the code of the selected video will open next to the player. You can copy it entirely and paste it into the <video> meta tag in the desired block of code on your site or select a specific timing.
Don't forget to add attributes to the tag to style the video: you can set up autoplay, which includes the file immediately after the page loads, add playback without sound, and other options.