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Are you going to blog? You're not the one who's the one who's got these guys from the table! This case needs to be taken seriously. Can't wait to get the content posted? Slip a little and read this article. Especially for such as you, we want to give recommendations that need to be implemented in order to set your future blog for long-term success. If you have a blog, but there is no impact from it, then you should also read this article, and at the same time our other posts from the content marketing section. You may be able to rethink your strategy, understand mistakes, and still make your blog work for you and make it successful.
Before you start...
Before you start, determine the purpose of your blog
Before you start writing about something, you need to answer questions:
“Why? Why will our content be important? Why will people listen to us?”
Millions of units of content shopify website design are poured on the Internet every minute. If you want your content not to get lost in this helm and find your audience, then you need to answer higher questions – they will determine the purpose of your blog. In general, the purpose of your blog will be more consistent with the appointment of your business.
Take, for example, Ahrefs, a set of marketing tools designed to work with data, links, keywords and content. He has a blog whose purpose is written right in his hat.
“We will help you better understand SEO and marketing through detailed tutorials, your own research, and opinions from marketers and industry experts.”
Ahrefs, as we see, not only talk about their purpose, but also directly write that contains their blog.
Identify the purpose - determine the audience
Here you will need to contact the buying person.
Recall that the buying person is such a semi- fictional portrait of your ideal client, based on real data, such as customers’ demographics, patterns of their behavior, their motivation and goals.
If you still don’t have a buying person, then you’ll make it urgently. To do this, both guides on the Internet and the tool from HubSpot “Make My Persona” will help you. Also on this topic you can find a couple of articles in our blog.
Marketing for Generation Y. How to sell millennials?
Who and how to buy on social networks
Set clear and measured goals
Before we move on to specific goals, let’s understand what criteria they should meet. The goals should be:
And here are 4 goals that, in theory, should be in your priority:
1. Increased organic traffic
Organic traffic, i.e. traffic coming from search engines, will be the first type of traffic that your blog will receive. And it is very important at first, when your reading base is only formed, because the more people you need will get into your blog, the more you will have a leader, customers or even ardn promoters of your brand.
Do you know what numbers to start with? As a beginner blogger, set yourself the goal of increasing organic traffic by 6% each month. Why exactly 6? Because a 6% monthly growth is a 100% increase (i.e., doubling) over the year.
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發表於 2024-11-9 18:35:00