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It is only by listing all the characteristics of your personas that you will be able to create tailor-made content, based on their needs. Empathy boosts sales! Also read: What is a buyer persona? Template buyer personas download The Buyer Journey in 3 steps Before placing an order on a site, a buyer thinks, evaluates, compares and finally decides whether or not to make the purchase. 1- Discovery: The buyer realizes that he has a need and a problem to solve.

Ex: Emma Blain is marketing director. She no longer has enough Chinese Malaysia Phone Number List space on her PC to hold all the important data. Cloud. 2- Consideration: following this observation, the buyer will precisely define his problems and find different solutions. Emma Blain will research solutions, read expert guides and white papers. She will evaluate and compare the offers using blog articles. 3- The decision: At this stage, the buyer has identified his problem and the different options available to him.




Emma Blain will enrich her research and watch videos, user guides, customer case studies, testimonial videos. She will ultimately opt for a solution that seems to meet her needs. How do you convince a buyer that only your offer is adapted to their needs? Interacting with your potential buyers will help answer their questions. Whether it is customer service or a discussion platform with existing customers, human contact seems to be the key to a successful deal.