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Home economy is a compound word meaning home and economy. As people stay at home longer due to COVID-19, the perception of the space called home has changed from a simple residential space to work, self-development, meals, and leisure. By extension, it refers to all economic activities that take place within the home. As going out has been restricted, there has been an increase in the number of people keeping home gym equipment indoors, and keywords such as 'hotel vacation', 'work+vacation', and 'working from home', which were unfamiliar at first, have become familiar. It has changed. A platform called 'Hotel at Life', a long-term hotel subscription service that allows rooms to be used as offices and used along with auxiliary facilities, was created, and Samsung Electronics launched 'Home Fitness', allowing access to devices such as TVs, PCs, and smartphones at home to provide access to professional trainers. We have launched a service where you can receive guidance. Accordingly, global demand for OTT (online video services) such as Netflix is also increasing, and efforts are being focused on marketing and K-content development using Korean drama and entertainment intellectual property rights (IP).
As the mandatory wearing of masks indoors is about to be lifted, streaming life is expected to become more diversified in the future, including housework service apps/web, self-remodeling, home cooking, and meal kits, as the travel radius narrows in the aftermath of COVID-19. How will Special Data home economy become global? Let's find out through Hubble whether it has influenced the consumption paradigm. Check the search results for 'Home Economy' based on search volume distribution on Listening Mind. Trends in search volume for related topics before vs. after COVID-19 as confirmed by Google Trends Current status of home furnishing market and O2O market Home furnishing is a compound word of the words home and furnishing, and refers to making a space more spacious at low cost and with high efficiency using various interior accessories such as wallpaper, shower walls, bedding, carpets, and interior accessories.
According to the National Statistical Office, the home finishing market size, which was around 7 trillion won in 2008, is expected to grow to 18 trillion won in 2023. In addition, future household estimates predict that the number of single-person households will reach 9.05 million, an increase of 2.58 million households, or 8.4 percentage points, compared to the previous year, and the proportion of single-person households among all households is estimated to rise further to 39.6%. Accordingly, related markets such as Hyundai Livart, Hanssem, LX Hausys, and IKEA are engaging in marketing activities to actively communicate with customers through content such as LAN cable housewarming to meet the demand for home furnishing products. According to the Living Trend Report 2022 published by Open Survey, from the perspective of utilization of each channel, the dependence on online channels for searching interior-related information was overwhelmingly high at 89.4 out of a total of 1,382 households, and in particular, interior-related apps/web, YouTube, and portal searches were mainly used.
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發表於 2024-1-9 16:29:30