Only active subscribers who are eager

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Whether it great webinar content, helpful lead magnets, weekly newsletters, early access to new products or more. Add an Opt-Out Reminder By law you must include an unsubscribe link in your emails. Reminding subscribers that they can opt out of your emails at any time also reduces risk and helps build trust which increases conversion rates on email landing pages and reduces the chance of you ending up in the spam folder. Double opt-in with double opt-in and CAPTCHA means subscribers will be sent a confirmation email after they submit their email address. Before they are actually added to your list they need to take action on this email usually by clicking a confirm subscription button or link.

This feature has two huge benefits to receive your content will complete the registration. Email service providers trust that you are a real business and not a spammer. Email Marketing Landing Page Mistakes to Avoid Now that you understand the purpose of a landing page Email Marketing List and how to create a landing page that converts let’s review some things you should avoid when building an email marketing landing page. Using inconsistent branding and copy Just as confusion leads to inaction, inconsistent branding leads to mistrust. If you are using a landing page template be sure to customize it to look like your website and other online presence. Also be sure to practice what is called message matching.




If people are reaching your email landing page through a paid ad make sure the ad copy delivers on its promise. For example, if you’re running lead generation ads on or to download an e-book or posting about a lead magnet to your followers on social media to include them in your marketing funnel, be sure to note that people need to sign up to view it before receiving it. your email list. Otherwise they may be turned off after arriving at your landing page and discovering that they need to subscribe to your email list to receive the item. Building a landing page without optimizing your landing page is the first step. The second step is continuous improvement. Landing page optimization is an ongoing practice and testing is a simple and effective way to achieve this goal.