What are the main benefits of using WhatsApp Business?

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As previously mentioned, the business edition of the messaging application includes a series of tools designed to facilitate communication between companies and their customers. The following are descriptions of some of the features currently available in WhatsApp Business : Company profile The company's business profile is a fundamental instrument for business . This WhatsApp Business feature makes it easier for your contacts to identify you as a business. This profile conveys a professional message and makes some essential data more accessible to customers , such as your logo or brand image, your company's service address, the nature of your business, a detailed description of your main activity, opening hours, operation, and their physical and electronic addresses. Statistics In the corporate edition of WhatsApp , you can also have access to the main indicators. Access detailed analytics and data on the reach and engagement of your business-to-customer communications.

The functionality allows you to see how many of your messages have been received and read, as well as other useful metrics . Thus, the success of a marketing campaign , conversational traffic and communication methods can be evaluated and monitored closely. Automatic away message Away messages are another configurable feature of WhatsApp Business. You can leave a personalized message for consumers who contact your company outside of business hours. Using this Industry Email List tool, you can send a text explaining, for example, your opening hours or another useful personalized message. Everything is set to fire at specific times. Automatic greeting message Additionally, WhatsApp Business allows you to set up a welcome message that will be sent to users when they start a discussion with your business or after 14 days of inactivity. This way, your organization can quickly and easily introduce itself to a potential consumer via instant messaging without making them have to wait.



Quick responses To better deal with the large number of routine queries , the company created a quick response tool. Thus, the most used messages can be saved and used via shortcuts whenever necessary. This will save a lot of time when answering questions and guaranteeing faster service for users. Catalogs Among the features offered by WhatsApp Business is a tool called “Catalogs” . With this feature, you can display your company's products for customers to check out in a simplified way. Information such as price, description and product code can be entered for each item in the catalog individually. By using this function, you can avoid sending individual files to clients. Now, you can have everything a customer or potential customer needs in one place on your WhatsApp page , making the sales process more efficient and professional. To learn the step-by-step guide to creating a catalogue.