They must be impactful and authentic.

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And for this, your community must be engaged. An engaged community is a community that identifies with you This video will help you understand whats at stake Long story short here, many psychological studies show that we are highly engaged with  and much more likely to trust  people and brands who are aligned with our identity. Our identity is made up, among other things, of our values, our experiences, our history, our passions, our issues, etc. SEO vs battle for attention So you will have understood to win the battle for attention, you must strengthen your brand image, your notoriety, through authenticity.


An image that is too smooth no longer makes sense. Your positioning must be strong, even Albania WhatsApp Number if it means being divisive. Guy Kawazaki, in his cult work The Art of Social Media , even goes so far as to say that If you dont offend anyone, your marketing strategy is not good Your content no longer has to be created for Google. If youve been following me for a while, youve probably noticed that Im now adopting unfiltered communication. Im aware that it wont please everyone, but I also notice that people who have been following me for a while are even more engaged.





And I thank you for that  I focus on my positioning which I strive to align with my identity. Thus, my brand image resembles me and I therefore attract my core target. Many believe that it is important to stay as smooth as possible to appeal to the masses and thus have a greater chance of gaining customers. Because  its math! . In theory it holds. In practice, and because the Internet has reshuffled all the cards, it doesnt work like that at all. After all, what do you prefer for your wedding A multidisciplinary photographer, who offers wedding photos, corporate photos and industrial photos? Or a photographer specializing in weddings?